Maloy's Jewelry Workshop offers antique, vintage and custom jewelry which is often influenced by historical design periods, from Georgian to Modern. All jewelry is ultimately an expression of the style and sensibility of the wearer, and Maloy's goal is to find the perfect piece for every customer. The campaign helped to educate and connect people with each of the major design periods and to show the care, knowledge and craftsmanship that customers expect from the experts at Maloy's.

Krikawa Jewelry Designs' marketing strategy is to establish the company as a major player in the international luxury market. The objective is enacted by instilling a strong bond within the corporate soul of Krikawa, and by branding Krikawa's product as particularly unique, high-end wearable art that is 'co-created'. The notion of capturing a unique intention or emotion and bringing it to life with Krikawa as an enabling conduit, is also expressed. The campaign targets: middle to upper income professionals; both genders; a global reach; Newly Affluent; Cultural Creatives. The product line is for couples getting married and searching for a unique and individual expression of their love -- a lifetime memento capturing a visceral emotional connection. The line is also for individuals desiring a wearable piece of art that is unlike any other they have seen before, bringing a feeling, a memory or other meaningful story to life.

The New Ebel advertising campaign aims to capture the essence of femininity: a stunning woman and her intimate relationship with time.

To create awareness that Hyde Park is expanding in size and merchandise while unveiling a larger, full-service jewelry store to fit the needs of the market.

Rado has built a strong brand image as the Swiss watchmaker whose products are icons of modern design. We chose to focus on this well-established identity as the starting point for the campaign.

The campaign is a personal and intimate journey into a woman's private world, whether she is getting ready for a special evening or enjoying a quiet moment to herself, Kwiat diamonds make her feel beautiful and sexy.

Eurostar Diamond Traders' high-profile $2 million annual B2B marketing campaign features the '360 Eurostar, Trusted by the World's Most Prestigious Watch & Jewellery Brands' positioning, highlighting the company's strong market reputation and strategic competencies in precision diamond manufacturing and marketing.
In addition to eye-catching creative, extensive media planning forms the backbone of Eurostar's global campaign. With outside back cover placements in over 50 issues of the leading industry publications worldwide as well as exclusive online roadblock advertising on key industry Web sites, the campaign aims to build on an already solid brand message with an even stronger market positioning architecture that is immediately identifiable, memorable, differentiated, and relevant to watch and diamond jewellery brands across the world amidst a cluttered and competitive global marketplace.
Through its simplicity, the integrity of the "Eurostar, Trusted by the World's Most Prestigious Watch & Jewelry Brands" positioning brilliantly shines through to a global audience.

Lee Michaels Fine Jewelry

Fortunately, Tivol does not need to devote the bulk of its branding toward establishing itself as the region's unrivalled purveyor of fine jewelry. With nearly 100 years in the market, the company is synonymous with fine jewelry, especially regarding diamonds.
However, consumers (especially those who have never shopped at Tivol) are not only worried that everything at Tivol is incredibly expensive, but are concerned about their own perceived lack of knowledge (and sophistication) when it comes to understanding, recognizing and/or appreciating fine jewelry.
Therefore, the marketing objective of the Tivol brand campaign is not simply to consistently reinforce Tivol's lofty status as the region's most respected jeweler. More importantly, the marketing effort is devoted to fighting consumer intimidation by presenting Tivol as likeable, down-to-earth and eminently approachable - the same qualities, by the way, customers look for in a good salesperson.

To introduce customers to Wilkerson and Associates' exclusive John Bagley line of designer jewelry in a way that reflected Bagley's eccentric and eclectic style.

Our advertising campaign strives to position A. Marek Fine Jewelry as the premier retailer of fine jewelry and timepieces in the Midwest. Our sophisticated ads have drawn much attention and continue to attract new clients on a daily basis. Our objective is simple: Unique and captivating jewelry presented in an eyecatching, fashion format.

Lee Michaels Fine Jewelry.

Create interest in a one day only door buster sale for the day after christmas.